Business Administration Bachelor Degree – BBA IGNOU
Business Administration Bachelor Degree – BBA IGNOU
IGNOU Business Administration Bachelor Degree BBA in Retailing (BBA(Retailing))
Minimum Duration: 3 Years
Maximum Duration: 6 Years
Course Fee: Rs. 27,000
Minimum Age: 18 Years
Maximum Age: 24 Years
IGNOU Business Administration Bachelor Degree BBA Eligibility:
Category A – Direct entry In BBA
- +2/equivalent based on merit of physically fit candidates.
- The University provides reservation of seats as per Government of India rules.
- There will be a personal interview at the regional center prior to selection of candidates. The Regional Director, in consultation with the Programme Coordinator, will conduct the interview.
- Candidates will be selected on the basis of personal interview, during which a candidate will be judged on the following:
Appearance, ability to communicate, attitude, mental alertness, general awareness. Each of these shall carry maximum of 10 marks. Candidate is require to secure at least 25 out of 50 to qualify.
Category B – Sponsored Admission
The sponsor is allowed to nominate employees, who have passed +2/equivalent, from their retail organisation. The sponsor will submit a letter on the company’s letterhead issued by a competent authority along with an individual application form of the candidate nominated with the programme fee through a Demand Draft drawn in favour of IGNOU payable at New Delhi.
Candidates will deposit fees only after selection.
| Course Code | Course Name | Credits |
| AMK-1 | Marketing -AMK-1 | 4 |
| BRL-001 | Overview of Retailing | 4 |
| BRL-002 | Retail Marketing and Communication | 4 |
| BRL-003 | Retail Management perspectives and Communication | 4 |
| BRL-004 | Customer Service Management | 4 |
| BRLT-005 | Internship and viva-voce | 16 |
| BCOA-001 | Business Communication and Entrepreneurship | 4 |
| ECO-01 | Business Organization | 4 |
| BRL – 006 | Buying and Merchandising – I | 4 |
| BRL – 007 | Store Operations – I | 4 |
| BRL – 008 | Human Resources | 4 |
| BRLT – 09 | On the Job Training and Vica-Voce | 8 |
| BRL – 010 | Buying and Merchandising II | 4 |
| BRL – 011 | Retail Operations and Store Management II | 4 |
| BRL – 012 | Visual Merchandising and Store Management | 4 |
| BRL – 013 | Customer Value Management | 4 |
| BRLT – 16 | On the Job Training (OJT) and Vica Voce | 12 |
| BRL – 015 | IT Application in Retail | 4 |
