MCO-06 SOLVED ASSIGNMENT 2018-19

Course Code : MCO – 06 Course Title : Marketing Management FREE IGNOU MCO-06 SOLVED ASSIGNMENT 2018-19 Assignment Code : MCO – 06 /TMA/2018-19
Coverage : All Blocks
Maximum Marks: 100

FREE IGNOU MCO-06 SOLVED ASSIGNMENT 2018-19 –

Attempt all the questions
1. “Services have unique characteristics that make them different from Products”. Discuss.
Also explain the importance of three additional Ps involved in services marketing apart
from traditional 4Ps of marketing. (20)

 

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