FREE IGNOU MCS-015 SOLVED ASSIGNMENT 2018-19

1f Pick one from the options given against each question: (4 Marks)
i The amount of money spent on marketing by most companies each year
a) Equals the amount spent on capital equipment.
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b) Does not give a good return on the investment.
c) Is not based on an assessment of its potential value.
d) Is viewed by these companies as an important business investment.
ii Why are marketing plans not written down by many managers?
a) They don’t have time to do it.
b) They know it would be difficult to do.
c) They spend their time on more important things.
d) They don’t think it is really necessary.
iii Good marketing procedures would allow a manager
a) To take different courses of action.
b) To do less work than others.
c) To avoid unforeseen problems.
d) To give more responsibility to others.
iv How should a manager begin writing a marketing plan?
a) By doing market research outside the company.
b) By looking at information produced by other companies.
c) By analyzing procedures already used by the company.
d) By finding information from many different sources.