IBO-02 QUESTION PAPER DEC 2017 -GUFFO.IN

PART-B
Answer any four of the following questions :
3. (a) Discuss the reasons for a business firm to
go international. 10+10
(b) “EPRG framework identifies four types of
orientation towards internationalization of
business operation.” Discuss how these
orientation lead to different marketing
strategies of a firm ?
4. Discuss briefly the sequence of control process 20
used to control overseas marketing operations.
5. (a) Describe the phases of the international
product life cycle. 10+10
(b) Explain the steps involved in Export Pricing
Procedure.
6. (a) Describe the functions and importance of
packaging. 10+10
(b) What are the special considerations in
packaging and labelling in international
marketing ? Explain.
7. (a) Discuss the role of advertising in the
international marketing process. 10+10
(b) Examine the factors influencing the decision
for having a standardized vis-a-vis localised
advertising process across countries.
IBO-02 2
8. “An Indian firm intending to export agricultural 20
tractors desires to undertake analysis of global
markets for its product, so that it can select the
most promising market”. What are the factors
on which it should collect data and information
to short list the priority markets ?
9. What are the components of International 20
Marketing Environment ? Explain them in brief
with examples.