IBO-02 QUESTION PAPER DEC 2017 -GUFFO.IN

No. of Printed Pages : 6 IBO-02 QUESTION PAPER DEC 2017
POST GRADUATE DIPLOMA IN
INTERNATIONAL BUSINESS
OPERATIONS / MASTER OF
Term-End Examination
COMMERCE IBO-02 QUESTION PAPER DEC 2017
DEC, 2017
IB0-02 : INTERNATIONAL MARKETING
MANAGEMENT

IBO-02 QUESTION PAPER DEC 2017

Time : 3 hours Maximum Marks : 100
Weightage : 70%
Note : Attempt both Part-A and Part-B.
PART – A
1. Write short notes on any two of the following : 5+5
(a) Piggy banking
(b) Sales promotion tools
(c) Types of counter-trade
(d) Role of tabulation in conducting market
research studies