DOWNLOAD HERE IGNOU BEGG-171 ASSIGNMENT 2022-23 AND ALSO check out IGNOU BEGG-171 SOLVED ASSIGNMENT 2022-23 GUIDELINES.  यहाँ BEGG-171 ASSIGNMENT 2022-23 डाउनलोड करें और इसके अलावा IGNOU BEGG-171 SOLVED ASSIGNMENT 2022-23 की GUIDELINES भी देखें । To successfully complete the course and be eligible to appear for the exams in June 2024, students are required to submit the IGNOU BEGG-171 SOLVED ASSIGNMENT 2022-23 for the academic year 2023-24.



Below are the details of the IGNOU BEGG-171 SOLVED ASSIGNMENT 2022-23:
  • Program: BEGG-171 (Bachelor of Arts – BA)
  • Course Code: BEGG-171
  • Session: July 2023 – January 2024
  • Submission Dates:
    • Assignment 2023-24: Last date for submission – 30th April 2024
    • Assignment 2023-24: Last date for submission – 30th October 2024

Assignment Submission: Students are advised to submit the IGNOU BEGG-171 SOLVED ASSIGNMENT 2022-23 as per the specified schedule. The assignments must be submitted in soft copy/PDF format through the designated portal or email, as instructed by the university.

Guidelines for Preparing IGNOU BEGG-171 SOLVED ASSIGNMENT 2022-23: While preparing the IGNOU BEGG-171 SOLVED ASSIGNMENT 2022-23, students must adhere to the following guidelines


  1. Functions of Communication:

Communication serves various essential functions in human interactions and society. These functions facilitate the exchange of information, ideas, and emotions, thereby enabling effective social interactions and organizational operations. The main functions of communication include:

a) Information Sharing: One of the primary functions of communication is to convey information. This involves sharing facts, data, news, and knowledge between individuals or groups.

b) Persuasion: Communication can be used to influence or persuade others to adopt certain ideas, beliefs, or behaviors. This function is often crucial in advertising, marketing, and political campaigns.

c) Social Interaction: Communication is the foundation of social interactions. It helps establish and maintain relationships, build rapport, and foster a sense of belonging in social groups.

d) Expressing Emotions: Communication allows individuals to express their feelings, emotions, and thoughts to others. This function is vital in maintaining emotional well-being and understanding others’ sentiments.

e) Decision Making: Effective communication is essential for making informed decisions, both in personal and organizational contexts. It facilitates the exchange of viewpoints, analysis of alternatives, and reaching consensus.

f) Coordination and Control: Within organizations, communication plays a critical role in coordinating activities and controlling processes. It ensures smooth functioning and alignment of efforts towards common goals.

g) Education and Learning: Communication is fundamental in the process of education and learning. Teachers impart knowledge to students through various communication methods like lectures, discussions, and written materials.

  1. The Seven C’s of Communication:

The Seven C’s of Communication is a helpful mnemonic for remembering essential elements that contribute to effective communication. These elements are:

a) Clarity: Communication should be clear and straightforward, avoiding ambiguity or confusion. Use concise and precise language to convey the intended message.

b) Conciseness: Messages should be brief and to the point, avoiding unnecessary elaboration. A concise message is easier to understand and remember.

c) Consideration: Consider the needs, interests, and perspectives of the audience. Tailor the message to resonate with them and show empathy and respect.

d) Completeness: Ensure that the communication provides all the necessary information. Incomplete messages can lead to misunderstandings or gaps in understanding.

e) Courtesy: Communication should be courteous and respectful, regardless of the context. Being polite and considerate fosters a positive atmosphere for effective communication.

f) Concreteness: Use specific and tangible language to make the message more vivid and understandable. Avoid vague or abstract terms that may lead to misinterpretation.

g) Correctness: Ensure that the message is grammatically accurate, free from errors, and aligned with the intended meaning. Incorrect communication can lead to misunderstandings.

By incorporating these Seven C’s into their communication, individuals can improve the clarity, effectiveness, and impact of their messages, whether in personal, professional, or public settings.

  1. Various Types of Mass Media:

Mass media refers to the channels and platforms used to communicate with a large audience, disseminating information, entertainment, and advertising. Some of the main types of mass media include:

a) Television: TV is one of the most popular mass media platforms, reaching millions of viewers simultaneously. It provides a wide range of content, including news, entertainment, and educational programs.

b) Radio: Radio broadcasts audio content to a vast audience. It remains a relevant and accessible medium, especially in regions with limited access to other forms of media.

c) Newspapers: Print newspapers have been a traditional mass media format, delivering news, articles, and editorials to readers. With the rise of digital media, online newspapers are now prevalent as well.

d) Magazines: Magazines cater to specific interests and niche audiences, offering in-depth articles and visual content on various topics like fashion, lifestyle, sports, and more.

e) Internet: The internet has revolutionized mass media, providing access to a vast amount of information, websites, social media platforms, and streaming services.

f) Social Media: Social media platforms like Facebook, Twitter, Instagram, and YouTube enable users to share and consume content, connecting individuals globally.

g) Film: Films are a powerful form of mass media, showcasing stories, entertainment, and cultural representations to a broad audience through theaters and digital platforms.

h) Outdoor Media: Billboards, posters, and banners in public spaces constitute outdoor media, reaching people on the move.

i) Digital Media: This encompasses various forms of media delivered through digital devices, such as e-books, online articles, podcasts, and digital advertisements.

Each type of mass media serves specific purposes and caters to different audience preferences, making the overall media landscape diverse and dynamic.

  1. Broad Objectives of Advertising:

Advertising plays a crucial role in promoting products, services, ideas, and brands. Its objectives go beyond merely informing the audience about a product; it aims to achieve several broader goals, including:

a) Creating Awareness: One of the primary objectives of advertising is to generate awareness about a product, service, or brand. By making potential customers aware of a product’s existence, advertising lays the groundwork for future sales and brand recognition.

b) Building Brand Image: Advertising helps shape the perception of a brand in the minds of consumers. It strives to create a positive and distinct brand image that resonates with the target audience and differentiates the brand from competitors.

c) Increasing Sales and Revenue: Ultimately, advertising seeks to drive sales and boost revenue for the advertiser. By promoting products and services to a broader audience, it aims to convert potential customers into actual buyers.

d) Changing Consumer Behavior: Advertising often attempts to influence consumer behavior. It can encourage consumers to switch brands, adopt new habits, or try different products.

e) Enhancing Customer Loyalty: By maintaining a consistent and appealing advertising presence, companies can foster customer loyalty. This encourages repeat purchases and builds long-term relationships with customers.

f) Educating Consumers: Advertising can be informative, providing consumers with essential information about products and services. It educates them about features, benefits, and usage, enabling them to make informed decisions.

g) Creating Emotional Connections: Successful advertising campaigns tap into consumers’ emotions, creating a strong emotional connection with the brand. Emotional ads are more memorable and can leave a lasting impact on consumers.

h) Promoting Social Causes: Some advertising campaigns focus on promoting social causes and raising awareness about societal issues. Such initiatives contribute to brand image and social responsibility.

i) Targeting Specific Audiences: Advertising allows for precise audience targeting, tailoring messages to appeal to specific demographics, interests, and consumer behaviors.

j) Competitive Advantage: Effective advertising can provide a competitive edge by positioning the brand as superior or unique in comparison to competitors.

Overall, advertising serves multiple objectives, each contributing to the success and growth of businesses, brands, and causes. By combining creativity, strategy, and effective communication, advertisers strive to achieve these broad objectives and maximize their impact.


  1. Name the various shot sizes and describe them:

In filmmaking and photography, shot sizes refer to the different types of camera shots used to frame subjects and scenes. The choice of shot size greatly influences how the audience perceives the characters and the narrative. Here are some common shot sizes:

a) Extreme Long Shot (ELS) – This shot captures a vast landscape or location, often showing the characters as tiny figures within the larger environment. It sets the scene and gives the audience a sense of the overall setting.

b) Long Shot (LS) – This shot frames the full body of the subject while still showing a significant portion of the surrounding environment. It helps establish the context and location of the scene.

c) Medium Shot (MS) – In this shot, the subject is shown from the waist or knees up. It is commonly used for dialogue scenes and allows the audience to observe both the characters’ facial expressions and body language.

d) Close-Up (CU) – A close-up shot focuses on a specific part of the subject, typically the face or an object of significance. It intensifies emotions, conveys details, and draws the audience’s attention to a particular element.

e) Extreme Close-Up (ECU) – This shot frames a tiny detail of the subject, such as an eye or an object. It is used to convey intense emotions or emphasize a critical object in the story.

f) Over-The-Shoulder Shot (OTS) – In this shot, the camera is positioned behind one character’s shoulder, showing their perspective and often including the back of another character’s head. It creates a sense of involvement and connection with the character.

g) Two-Shot – This shot frames two characters in the same shot, often used in dialogues or to depict the relationship between the characters.

h) Point-of-View Shot (POV) – The camera represents what a character is seeing, putting the audience in the character’s shoes.

Using a combination of these shot sizes, filmmakers can control the audience’s perception of the story, characters, and emotions within a scene.

  1. What is an Editorial? Discuss its importance:

An editorial is a piece of writing that expresses the opinion of an editor or editorial board of a publication. It appears in newspapers, magazines, and online media and serves as a platform for the publication to share its perspective on various social, political, economic, or cultural issues. Editorials are typically unsigned but represent the collective stance of the publication.

The importance of editorials lies in several aspects:

a) Informing and shaping public opinion: Editorials present well-reasoned arguments, backed by facts and analysis, to help readers understand complex issues. By presenting a well-informed perspective, editorials can influence public opinion and encourage critical thinking.

b) Setting the agenda: Editorials often highlight and prioritize certain topics or problems, drawing attention to issues that may not receive widespread coverage otherwise. This helps set the agenda for public discourse and can influence policymakers and authorities to take action.

c) Advocating for change: Editorial pieces can be a powerful tool for advocating policy changes or social reforms. They can galvanize public support for certain causes and call for action from relevant authorities or institutions.

d) Holding leaders accountable: Editorials play a crucial role in holding public officials, organizations, or institutions accountable for their actions or lack of action. They act as a check on power and ensure transparency and accountability.

e) Fostering dialogue: Editorials often invite readers to engage in discussions and debates on important issues. They encourage readers to think critically, express their own opinions, and participate in the democratic process.

f) Reflecting the values of the publication: Editorials represent the publication’s stance and its core values. They help establish the identity of the media outlet and build trust with its audience.

Overall, editorials are a vital part of the media landscape, serving as a platform for thoughtful analysis, opinion sharing, and societal progress.

  1. Discuss some uses of networking for an organization and for individuals:

Networking, both in the context of professional organizations and personal connections, offers numerous benefits. Here are some uses of networking for organizations and individuals:

For Organizations:

a) Business opportunities: Networking allows organizations to connect with potential clients, partners, and suppliers. Building strong relationships can lead to new business opportunities and collaborations.

b) Knowledge sharing: Networking events, conferences, and forums provide opportunities for organizations to share knowledge and best practices within their industry. Learning from others’ experiences can lead to innovation and improvement.

c) Talent acquisition: Through networking, organizations can meet potential employees, freelancers, or consultants. This enables them to tap into a broader pool of talent and find individuals with specific skill sets.

d) Market insights: Networking allows organizations to stay updated on market trends, customer preferences, and industry developments. This information can be valuable in making informed business decisions.

e) Brand building: Establishing a presence in professional networks and industry gatherings helps organizations enhance their brand visibility and reputation.

For Individuals:

a) Career opportunities: Networking is instrumental in job hunting and career advancement. Building professional connections can lead to job referrals, job offers, and career growth opportunities.

b) Personal development: Interacting with diverse individuals in networking events can enhance personal and professional skills like communication, negotiation, and interpersonal abilities.

c) Support and advice: Networking provides a support system where individuals can seek advice, mentorship, or guidance from experienced professionals.

d) Access to resources: Networking can grant access to resources such as industry-specific knowledge, research materials, or exclusive events.

e) Social connections: Networking allows individuals to expand their social circle, make new friends, and connect with like-minded people.

  1. What is Multimedia? Mention some of the uses of Multimedia:

Multimedia refers to the integration of various forms of media, such as text, graphics, audio, video, and interactive elements, into a single presentation or application. The combination of different media elements allows for a more engaging and interactive experience for the audience. Multimedia is prevalent in various fields, including entertainment, education, marketing, and communication.

Some uses of multimedia include:

a) Entertainment: Multimedia is extensively used in the entertainment industry, including movies, television shows, video games, and interactive experiences. It enables the creation of immersive and captivating content that appeals to a broad audience.

b) Education and training: Multimedia is employed in educational settings to enhance learning experiences. Interactive multimedia presentations, educational videos, and online courses help convey complex concepts more effectively and engage learners.

c) Marketing and advertising: Multimedia plays a crucial role in marketing and advertising campaigns. It enables businesses to create compelling visual content, such as videos, animations, and interactive ads, to promote their products and services effectively.

d) Communication and presentations: In business settings, multimedia is used for presentations and communication. It allows for the integration of text, images, charts, and videos, making presentations more engaging and persuasive.

e) Web design and user interfaces: Multimedia is a key component of web design, enhancing the user experience with interactive elements, videos, and animations. It helps create visually appealing and user-friendly websites and applications.

f) Art and creativity: Multimedia provides artists and designers with a versatile medium for expressing their creativity. It allows for the fusion of different art forms, enabling the creation of innovative and unique pieces.

g) Virtual reality (VR) and augmented reality (AR): These technologies heavily rely on multimedia to create realistic and immersive experiences. They are used in various fields, including gaming, training simulations, and architectural visualization.

Overall, multimedia’s versatility and ability to engage multiple senses make it a powerful tool in a wide range of applications, enhancing communication, creativity, and learning experiences.


1. Critically examine the negative as well as positive impacts of the Internet:

The Internet has revolutionized the way we live, work, and interact, bringing numerous positive impacts. However, it also comes with negative consequences. Let’s examine both sides of this powerful technology.

Positive impacts of the Internet:

  1. Information Accessibility: The Internet provides access to a vast amount of information on virtually any topic. This enables users to educate themselves, enhance their knowledge, and stay informed about current events.
  2. Communication and Connectivity: The Internet facilitates instant communication across the globe through email, social media, and messaging platforms. It has connected people like never before, enabling long-distance relationships, global business collaboration, and virtual communities.
  3. Economic Growth and Entrepreneurship: The Internet has opened up new avenues for businesses, enabling online stores and e-commerce platforms. It has also allowed entrepreneurs and start-ups to reach a global audience without the need for significant physical infrastructure.
  4. Education and E-Learning: Online education has become increasingly popular, providing opportunities for remote learning and skill development. It has made education more accessible, flexible, and affordable for learners worldwide.
  5. Social Impact and Activism: The Internet has become a powerful tool for social activism and advocacy. It has helped mobilize people for various social and political causes, amplifying voices that may not have been heard otherwise.

Negative impacts of the Internet:

  1. Disinformation and Fake News: The Internet’s open nature allows the rapid spread of false information, leading to misinformation, rumors, and fake news. This poses a threat to the credibility of information and can have serious consequences on public opinion and decision-making.
  2. Privacy and Data Security Concerns: The Internet collects vast amounts of personal data, raising concerns about privacy and data security. Instances of data breaches, identity theft, and unauthorized access to personal information have become common.
  3. Cybercrime and Cyberbullying: The Internet has given rise to cybercrime, including hacking, phishing, and online scams. Cyberbullying is also a significant concern, with individuals facing harassment and abuse through social media and online platforms.
  4. Digital Divide: While the Internet has become ubiquitous in many developed regions, there is still a digital divide, with millions lacking access to reliable internet connections and devices. This divide exacerbates existing social and economic inequalities.
  5. Addiction and Mental Health Issues: Excessive Internet use, especially on social media, has been linked to addiction and mental health problems such as anxiety and depression. The constant need for validation and comparison on social media can negatively impact self-esteem and well-being.

2. Differentiating between ethical and unethical advertising:

Ethical advertising: Ethical advertising refers to the practice of promoting products, services, or ideas in a truthful, transparent, and socially responsible manner. Here are some key characteristics of ethical advertising:

  1. Truthfulness and Accuracy: Ethical advertising presents information about products and services accurately, without misleading or deceptive claims. It does not exaggerate the benefits or features of the product.
  2. Respect for Consumers: Ethical advertising respects the intelligence and autonomy of consumers. It does not use fear tactics, exploit vulnerabilities, or manipulate emotions to coerce consumers into making purchases.
  3. Transparency and Disclosure: Ethical advertising discloses any potential conflicts of interest, sponsored content, or paid promotions. It clearly distinguishes between advertising and editorial content.
  4. Respect for Cultural and Social Values: Ethical advertising avoids content that perpetuates stereotypes, discriminates against specific groups, or promotes harmful behaviors.
  5. Social Responsibility: Ethical advertising takes into account its impact on society and strives to promote positive social values. It avoids promoting products that can cause harm or endanger public health.

Unethical advertising: Unethical advertising, on the other hand, involves deceptive, manipulative, or exploitative practices that prioritize short-term gains over the well-being of consumers and society. Here are some characteristics of unethical advertising:

  1. False or Misleading Claims: Unethical advertising makes false or exaggerated claims about the product’s benefits, performance, or effectiveness, leading consumers to make purchasing decisions based on inaccurate information.
  2. Manipulative Techniques: Unethical advertising employs manipulative techniques, such as emotional manipulation, fear appeals, or subliminal messaging, to influence consumers without their awareness.
  3. Targeting Vulnerable Groups: Unethical advertising targets vulnerable groups, such as children, elderly, or individuals with specific health conditions, in ways that exploit their lack of knowledge or susceptibility.
  4. Hidden Fees and Conditions: Unethical advertising may hide additional fees or conditions associated with the product or service, leading consumers to believe they are getting a better deal than they actually are.
  5. Encouraging Harmful Behaviors: Some unethical advertising promotes harmful behaviors, such as tobacco or alcohol consumption, without acknowledging the associated risks or consequences.

3. Principles and process involved in news scripting for broadcast media:

News scripting for broadcast media involves a structured process that adheres to certain principles to ensure accuracy, fairness, and relevance. Here are the key principles and steps involved:


  1. Accuracy: The first and foremost principle is accuracy. News scripts must be factually correct, supported by credible sources, and free from errors.
  2. Fairness and Objectivity: News scripts should present information in a balanced and impartial manner, avoiding bias or favoritism towards any individual, organization, or ideology.
  3. Timeliness: Broadcast news must be timely and up-to-date. Journalists strive to report news as quickly as possible, but not at the expense of accuracy.
  4. Relevance: News scripts should focus on stories that are relevant and important to the audience, avoiding sensationalism and trivial matters.
  5. Ethical Considerations: Journalists must consider ethical guidelines, such as respecting privacy, avoiding harm, and obtaining informed consent when necessary.


  1. Story Selection: The process begins with selecting the news stories to cover. Editors and journalists prioritize stories based on their significance, impact, and relevance to the target audience.
  2. Gathering Information: Journalists collect information through various sources, such as interviews, press releases, official statements, and eyewitness accounts. They verify facts and cross-reference information to ensure accuracy.
  3. Story Framing: Once the information is gathered, journalists decide how to frame the story. They structure the script to provide a clear and coherent narrative, highlighting key points and supporting evidence.
  4. Writing the Script: The script is written in a clear and concise manner, adhering to the principles of accuracy and objectivity. It includes essential details, quotes, and relevant context to help the audience understand the story fully.
  5. Review and Editing: Before broadcast, the script undergoes review and editing to check for factual accuracy, grammar, and adherence to the news organization’s style guidelines.
  6. Voiceover and Reporting: In some cases, the script serves as a basis for the news anchor’s voiceover. For on-location stories, reporters may use the script as a reference while reporting live.
  7. Rehearsal and Recording: News anchors or reporters rehearse their delivery of the script before recording or going live on air. This ensures a smooth and professional presentation.
  8. Broadcasting: The news script is then broadcast to the audience through various channels, such as television, radio, or online platforms.

4. Characteristics of Cyber Media and its impact on our lives:

Characteristics of Cyber Media:

  1. Digital Format: Cyber media is characterized by its digital format, which includes online publications, social media platforms, blogs, podcasts, and video-sharing sites.
  2. Interactive Engagement: Cyber media allows for interactive engagement between content creators and consumers. Users can comment, like, share, and contribute to content, creating a participatory experience.
  3. Real-time Communication: Cyber media enables real-time communication and instant sharing of information across the globe, breaking down geographical barriers.
  4. Customization and Personalization: Users can customize their content consumption based on their interests and preferences, creating personalized digital experiences.
  5. Multimedia Integration: Cyber media combines various multimedia elements, such as text, images, audio, and video, to deliver engaging and dynamic content.

Impact on our lives:

  1. Information Access: Cyber media has democratized access to information, allowing individuals from diverse backgrounds to access news, knowledge, and educational content.
  2. Social Connectivity: Cyber media has revolutionized communication, enabling people to connect with friends, family, and communities worldwide. Social media platforms have become essential for maintaining social ties.
  3. News Consumption: Traditional media outlets now compete with online news sources, offering real-time updates and a wider range of perspectives. However, the rise of fake news and misinformation is a significant concern.
  4. Business and Marketing: Cyber media has transformed the business landscape, allowing companies to reach a global audience through digital marketing, online advertising, and e-commerce platforms.
  5. Education and Learning: E-learning platforms and online educational resources have made learning more accessible, flexible, and affordable for learners of all ages and backgrounds.
  6. Political Influence: Cyber media plays a crucial role in shaping public opinion and political discourse. It has become a tool for political campaigns, activism, and mobilization.
  7. Privacy and Security Concerns: With increased online activity, there are heightened concerns about data privacy, online tracking, and cybersecurity threats.
  8. Social Impact and Mental Health: Cyber media can have both positive and negative effects on mental health. On one hand, it fosters social connections, but on the other hand, excessive social media use can lead to feelings of loneliness and anxiety.
  9. Digital Divide: While cyber media has expanded connectivity, the digital divide still exists, with marginalized communities and developing regions facing challenges in accessing and utilizing online resources.

In conclusion, the Internet and cyber media have undoubtedly brought about significant positive impacts, such as increased access to information, improved communication, and economic growth. However, they also come with negative consequences, including the spread of misinformation, privacy concerns, and social issues. Striking a balance between leveraging the benefits of the Internet while addressing its challenges remains a crucial task for society as we continue to embrace digital technology in our lives.

Download IGNOU BEGG-171 Study Material: To assist in the preparation of the IGNOU BEGG-171 SOLVED ASSIGNMENT 2022-23, students can access the study material provided by IGNOU. The study material offers valuable insights, references, and examples related to the course topics.

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