1. Mass media refers to various means of communication that reach a large and diverse audience simultaneously. It includes television, radio, newspapers, magazines, books, internet platforms, and social media networks. Mass media plays a significant role in shaping public opinion, disseminating information, and influencing cultural norms and values.

Mass media has a considerable impact on society, as it can sway public sentiment, spread awareness about important issues, and provide entertainment. It also serves as a watchdog by holding those in power accountable and facilitating public discourse.

However, mass media can also perpetuate stereotypes, spread misinformation, and be manipulated for political or commercial gains. The rise of social media has further transformed the media landscape, providing individuals with a platform to share their perspectives, but also contributing to echo chambers and the spread of misinformation.

Given its influence, mass media should strive for ethical and responsible reporting, ensuring diversity and accuracy in representation, and promoting critical thinking among its audiences.

Download IGNOU BGDG-172 Study Material: To assist in the preparation of the IGNOU BGDG-172 SOLVED ASSIGNMENT 2022-23, students can access the study material provided by IGNOU. The study material offers valuable insights, references, and examples related to the course topics.

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