IGNOU MCO-06 QUESTION PAPER WITH SOLUTION FOR EXAM PREPARATION

“In a sense, market segmentation is the strategy of ‘divide and conquer’. (5X4)

“Personal Selling is the only form of direct marketing”

“Price is the one element of the marketing mix that produces revenue; the other elements produce costs”

Branding and Packaging

“Mass Marketing is not a viable option to build a profitable brand”

Explain the concept of PLC. Discuss the marketing strategies of the four stages of the PLC. (20)

 

Sales Promotion and Personal Selling.

“Importance of green marketing is increasing”

The evolution process of Marketing Management Philosophy. (10, 10)

“Services have unique characteristics that make them different from Products”. Discuss. Also explain the importance of three additional Ps involved in services marketing apart from traditional 4Ps of marketing. (20)

Factors governing the selection of an appropriate distribution channel.



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