IGNOU MCO-06 QUESTION PAPER WITH SOLUTION FOR EXAM PREPARATION

Branding and Packaging

“Services have unique characteristics that make them different from Products”. Discuss. Also explain the importance of three additional Ps involved in services marketing apart from traditional 4Ps of marketing. (20)

Explain the concept of PLC. Discuss the marketing strategies of the four stages of the PLC. (20)

 

“Importance of green marketing is increasing”

“Mass Marketing is not a viable option to build a profitable brand”

Factors governing the selection of an appropriate distribution channel.

The evolution process of Marketing Management Philosophy. (10, 10)

“Personal Selling is the only form of direct marketing”

“In a sense, market segmentation is the strategy of ‘divide and conquer’. (5X4)

“Price is the one element of the marketing mix that produces revenue; the other elements produce costs”

Sales Promotion and Personal Selling.



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