IGNOU MBA SYLLABUS AND CHAPTERS DETAILS

MS-612 Retail Management

Block-1 A Overview of Retailing Environment

Unit-1 Introduction to Retailing

Unit-2 Evolution of Retail Environment

Unit-3 Formats of Retailing

Block-2 Retail Planning and Development

Unit-4 Understanding the Retail Customer

Unit-5 Marketing Research for Retailing

Unit-6 Strategic Retail Planning Process

Unit-7 Locational Decisions

Unit-8 Growth Strategies

Block-3 Retail Mix

Unit-9 Product Merchandise

Unit-10 Pricing

Unit-11 Promotions and Communication Mix

Unit-12 Atmospherics

Block-4 Retail Operations

Unit-13 Sourcing

Unit-14 Financial Management Issues in Retailing

Unit-15 Organisation Structure and Management of Human Resources

Unit-16 CRM–Customer Relationship Marketing

Unit-17 Monitoring and Controlling Retail Operations

Block-5 Issues Impacting Retail Business in India

Unit-18 Legal and Security Issues in Retail

Unit-19 Ethical Dimensions

Unit-20 Technology in Retailing

Unit-21 Non-store Retailing ,l;

Contents

Chapter-1Introduction to Retailing

Chapter-2 Evolution of Retail Environment

Chapter-3 Formats of Retailing

Chapter-4 Understanding the Retail Customer

Chapter-5 Marketing Research for Retailing

Chapter-6 Strategic Retail Planning Process

Chapter-7 Locational Decisions

Chapter-8 Growth Strategies

Chapter-9 Product Merchandise

Chapter-10 Pricing

Chapter-11 Promotions and Communication Mix

Chapter-12 Atmospherics

Chapter-13 Sourcing

Chapter-14 Financial Management Issues in Retailing

Chapter-15 Organisation Structure and Management of Human Resources

Chapter-16 CRM – Customer Relationship Marketing

Chapter-17 Monitoring and Controlling Retail Operations

Chapter-18 Legal and Security Issues in Retail

Chapter-19 Ethical Dimensions

Chapter-20 Technology in Retailing

Chapter-21 Non-Store Retailing
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