IGNOU MBA SYLLABUS AND CHAPTERS DETAILS

MS-06 Marketing for Managers

CONTENTS COVERED

1. Chapter-1 Introduction to Marketing
2. Chapter-2 Marketing in Developing Economy
3. Chapter-3 Marketing of Services
4. Chapter-4 Planning Marketing Mix
5. Chapter-5 Market Segmentation
6. Chapter-6 Marketing Organizations
7. Chapter-7 Marketing Research and its Application
8. Chapter-8 Determinants of Consumer Behavior
9. Chapter-9 Models of Consumer Behavior
10. Chapter-10 Indian Consumer Environment
11. Chapter-11 Product Decisions and Strategies
12. Chapter-12 Product Life Cycle and New Product Development
13. Chapter-13 Branding and Packaging Decisions
14. Chapter-14 Pricing Policies and Practices
15. Chapter-15 Marketing Communication
16. Chapter-16 Advertising and Publicity
17. Chapter-17 Personal Selling and Sales Promotion
18. Chapter-18 Sales Forecasting
19. Chapter-19 Distribution Strategy
20. Chapter-20 Managing Sales Personnel
21. Chapter-21 Marketing and Public Policy
22. Chapter-22 Cyber Marketing

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  1. 2018

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