4. What is Merchandise? Explain about the merchandise management and its constraining factor.

4. What is Merchandise? Explain about the merchandise management and its constraining factor.

Course Code : BRL–001
Course Title : Overview of Retailing
Assignment Code : BRL–001/TMA/2017-18
Coverage : All Blocks

Maximum Marks: 100
Attempt all the questions.
(A) Short Type Questions
1. What is retailing? Discuss the importance of Retailing for Indian economy with suitable
examples. (10)

2. Explain the factors influencing retail consumer behavior. (10)
3. Classify retail formats and explain them in Indian context. (10)
4. What is Merchandise? Explain about the merchandise management and its constraining factor.
(3+7)
5. What is the importance of store location? Discuss the factors which influence in setting of a store
locati
TUTOR MARKED ASSIGNMENT
Course Code : BRL –002
Course Title : Retail Marketing and Communication
Assignment Code : BRL–002/TMA/2017-18
Coverage : All Blocks
Maximum Marks: 100
Attempt all the questions.
(A) Short Type Questions
1. Explain the concept of marketing. How can retail marketing be strategically panned? (10)

2. Describe the importance of personal selling from the pint of customers. (10)

3. Discuss the Personal Selling process. (10)

4. What are different promotional methodologies from a store? (10)

5. What are the objectives of in store promotion? (10)
6. Discuss the methods of sources of sales promotion. (10)
7. Explain the “Below the live Advertising”. (10)
(B) Essay Type Questions
8. Explain the relevance and importance of evaluation for business. (15)

9. Discuss in detail the different price strategies. (15)

TUTOR MARKED ASSIGNMENT (TMA)
Course Code : BRL– 003
Course Title : Retail Management Perspectives & Communication
Assignment Code : BRL–003/TMA/2017-18
Coverage : All Blocks
Maximum Marks: 100
Attempt all the questions.

(A) Short Type Questions
1. “Directing is the process of securing willing obedience without destroying initiative and
creativity”. Elaborate. (10)
2. Describe different types of plans in an organization. (10)
3. Explain various aspects that should be taken into account while designing a retail organization
structure.

4. Discuss the advantages and disadvantages of group decision making. Explain the two
phenomena that inhibit group decision making. (10)
5. “The philosophy, personality and experience are reflected in the style of working of a leader.”
Elaborate.

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