Business Administration Bachelor Degree – BBA IGNOU

Business Administration Bachelor Degree – BBA IGNOU

IGNOU Business Administration Bachelor Degree BBA in Retailing (BBA(Retailing))

Minimum Duration: 3 Years
Maximum Duration: 6 Years
Course Fee: Rs. 27,000
Minimum Age: 18 Years
Maximum Age: 24 Years

IGNOU Business Administration Bachelor Degree BBA Eligibility:

Category A – Direct entry In BBA

  • +2/equivalent based on merit of physically fit candidates.
  • The University provides reservation of seats as per Government of India rules.
  • There will be a personal interview at the regional center prior to selection of candidates. The Regional Director, in consultation with the Programme Coordinator, will conduct the interview.
  • Candidates will be selected on the basis of personal interview, during which a candidate will be judged on the following:

Appearance, ability to communicate, attitude, mental alertness, general awareness. Each of these shall carry maximum of 10 marks. Candidate is require to secure at least 25 out of 50 to qualify.

Category B – Sponsored Admission

The sponsor is allowed to nominate employees, who have passed +2/equivalent, from their retail organisation. The sponsor will submit a letter on the company’s letterhead issued by a competent authority along with an individual application form of the candidate nominated with the programme fee through a Demand Draft drawn in favour of IGNOU payable at New Delhi.
Candidates will deposit fees only after selection.

Course Code Course Name Credits
 AMK-1  Marketing -AMK-1  4
 BRL-001  Overview of Retailing  4
 BRL-002  Retail Marketing and Communication  4
 BRL-003  Retail Management perspectives and Communication  4
 BRL-004  Customer Service Management  4
 BRLT-005  Internship and viva-voce  16
 BCOA-001  Business Communication and Entrepreneurship  4
 ECO-01  Business Organization  4
 BRL – 006  Buying and Merchandising – I  4
 BRL – 007  Store Operations – I  4
 BRL – 008  Human Resources  4
 BRLT – 09  On the Job Training and Vica-Voce  8
 BRL – 010  Buying and Merchandising II  4
 BRL – 011  Retail Operations and Store Management II  4
 BRL – 012  Visual Merchandising and Store Management  4
 BRL – 013  Customer Value Management  4
 BRLT – 16  On the Job Training (OJT) and Vica Voce  12
 BRL – 015  IT Application in Retail  4


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