MCO-06 QUESTION PAPER DEC 2017

No. of Printed Pages : 4 MCO-06 QUESTION PAPER DEC 2017
MASTER OF COMMERCE
Term-End Examination
DEC, 2017
MCO-06 QUESTION PAPER DEC 2017

MC0-006 : MARKETING MANAGEMENT

Time :3 hours Maximum Marks : 100
Weightage : 70%
Note : Attempt any five questions. All questions carry equal
marks.
1. (a) Distinguish between total systems approach
and total cost approach to marketing
logistics. 10+10
(b) State the objectives of marketing logistics.